History & Principles

 

History

William Horn & Associates is four generations old, providing nearly one hundred years of sales experience to the foodservice industry. 

In the early 1920's, James R. Hackett founded the agency, then called James R. Hackett and Associates. In 1948, the name changed to Hackett and Horn, when his son-in-law, Joseph B. Horn joined the agency. 

After James R. Hackett retired in the early 1960's, the name changed to Joseph B. Horn Agency Inc. During the 1970's Joseph Horn's son, William Horn joined the agency. 

After Joseph Horn retired in 1989, William Horn and Joseph Todak partnered to take over the day-to-day operation of the business, renaming the agency Horn & Todak Agency Inc. 

In 2001, William Horn started operating in MAFSI region 5 as William Horn & Associates.

William Horn's eldest son, Greg Horn joined the agency in 2007, and his second eldest son, Jeff Horn joined the agency in 2018. 

 
 

Office

Our main office is located outside of Washington DC and services Maryland, DC, and Virginia. 

 

All members of William Horn & Associates operate Office 365. We are a fully integrated workforce.

 

Our integrated system enables each team member to operate a mobile office while making sales calls throughout the region. 

 

We have ample storage space for our manufacturers' product samples. 

Team

William Horn & Associates operate as a team. Although each member of our sales force operates in a specific territory, we coordinate our efforts to achieve a unified goal. 

We share the work at local dealer shows and national shows, while continuously exchanging new information, techniques, and other industry information. 

We are an aggressive agency dedicated to doing a job we are proud of. 

Sales

By using modern merchandising methods, we ensure that our principals' products are sold in all sectors of the foodservice industry. 

We provide flyers and maintain an increasing presence on the internet and social media sites, along with the deployment of other marketing tools, in order to ensure a growing awareness of our principles' merchandise.    

 

For customers who do not have time to promote, but wish to do so on their own, we teach them effective time saving promotional methods to help boost their sales.

 

Business Principles

Conduct daily business with the highest moral and ethical standards in order to accommodate our customers and represent our factories with integrity. 

Be ready to change the way we go to market. As trends evolve, so do we. 

Be available and alert to solve our customers' problems. 

Make money for our customers with our factories' products.

Objectives

Our objective is to provide superior service so that our manufacturers can look to us with pride and confidence because we are their top agency. 

We are very proud of our four generations of experience, creativity, innovation, and knowledge in the foodservice industry. 

We would like the opportunity to represent you so we can prove we do what we say we can do!

Mission Statement

The foodservice industry is a service industry. Our objective is to provide superior customer service to our dealers, distributors, chains, schools and end users. 

We will grow and maintain a well trained professional sales force that conducts business with honesty and integrity while aggressively pursuing sales. 

William Horn & Associates will operate as a team in specific regions; however, we are dedicated to working at dealer shows and national shows when called upon. 

Our team members will communicate new information, selling methods, and ideas regularly. 

Our efforts will be coordinated to achieve the goals of our customers and the factories we represent.

office: (703) 978-4608​

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©2018 by William Horn & Associates.